Brand Designer, Growth
Perplexity
- Pay
- $150k–$225k
- Workplace
- Hybrid
- Location
- San Francisco · California · United States
- First seen
- 8 days ago
- Last seen
- 4 hours ago
- Board
- Ashby
Summary
We're looking for a Growth Brand Designer to sit at the intersection of brand craft and growth performance.
Posting
We're looking for a Growth Brand Designer to sit at the intersection of brand craft and growth performance. You'll be the designer who makes Perplexity's highest-volume, highest-leverage marketing surfaces — paid ads, social, lifecycle email, and campaign assets — look unmistakably Perplexity while actually moving the numbers. This is a shipping role, but it's equally a thinking role. Strategic concepting is a big part of the job: you'll sit with the Growth team as an ideator — generating campaign concepts, testing hypotheses, and shaping the creative strategy behind the work — not just executing briefs handed to you. The ideas you bring to the table matter as much as the assets you ship. You'll produce a steady stream of ad and campaign creative across formats and channels, then work with Growth to read the results and iterate. You care about conversion and craft in equal measure: you'd never ship an off-brand asset to win a test, and you'd never hide behind polish when the data says a concept isn't working. You'll report into the Brand/Creative Studio team and work closely with Growth, Product Marketing, Brand, and our motion and web designers. WHAT YOU'LL DO - Drive strategic concepting for growth campaigns — bring original ideas, angles, and creative territories to the table, and shape the brief rather than just receiving it - Operate as a true ideation partner to the Growth team: co-develop campaign strategy, propose test hypotheses, and pitch concepts that open up new creative directions - Own the design of growth creative end-to-end — paid social and display ads, campaign assets, and lifecycle email — from concept to shipped asset - Design for volume and velocity: build variant sets, test hypotheses, and iterate on winners with the Growth team using real performance data - Turn product launches and GTM campaigns into ad creative that lands on every channel it runs — static, animated, and everything in between - Build and maintain scalable ad and email templates so high-frequency asset production stays fast and on-brand - Partner with Brand to keep visual consistency across every growth touchpoint as our brand system evolves - Collaborate with our motion designer and web designer so campaigns feel cohesive from the first ad impression to the landing page - Bring a strong point of view on what makes performance creative great — and push back when a "best practice" would cheapen the brand WHAT WE'RE LOOKING FOR - A strong p